A recent poll conducted by Canadian Tire suggests that when it comes to driving in reverse and blind spots, Canadians are not very confident on the road. A Canadian Tire-commissioned survey found 38% of drivers avoid backing into parking spots for fear of hitting something. And 25% of those polled say they've been involved in or witnessed an accident where one car was in reverse. Women report feeling more apprehensive than men when it comes to reversing, with 51% confessing they avoid it versus 25% of men. (Or are women just more honest??)
“Ninety per cent of all driving decisions are made by what we see, but as our survey shows, once Canadian drivers shift into reverse they feel like they are driving blind,” says Andrew Davies, Vice President, Automotive, Canadian Tire. “Driving effectively and safely in all directions is critical to keeping our roads and driveways safe and Canadian Tire offers a range of easy-to-use products designed to optimize visibility around the vehicle to improve road safety.”
With the introduction of new back-up and blind spot-assist devices available in Canadian Tire stores, the technology needed to establish better rear visibility is accessible to everyone, not just those with luxury vehicles.
I recently attended the “Back-up Challenge Obstacle Course” hosted by Canadian Tire to showcase the suite of Yada automotive-safety electronics available exclusively in Canadian Tire stores across the country. These include:
Yada Rearview Mirror Back-up Camera and Speakerphone which allows drivers to see what’s behind their vehicles while also providing a hands-free device for cellphone use.
Yada Dash Mounted Back-up Camera attaches to any car’s dash quickly and easily, providing a clear image of objects behind the vehicle while in reverse.
Yada Back-up Sensor System easily installs on the rear bumper and alerts drivers with a series of beeps when obstacles are nearby.
Yada Blind Spot Assist System enhances driver awareness with a visual heads-up display and audio alarm notifying drivers of objects in the blind spot.
Each device can be installed easily at home or at your local Canadian Tire store.
I first drove around the course in a vehicle without the technology. It was very difficult to see the bins set up to mark the parallel parking spot, and the tires I backed up through for the obstacle course. There was also a space to simulate a narrow driveway complete with tiny two-wheelers and children’s toys, and I could not see these at all in the rearview mirror.
I then drove a minivan equipped with the rearview mirror back-up camera. The camera mounts on the rear licence plate of the car, and when you put the car in reverse, a TV screen appears at the left side of the rearview mirror. Suddenly everything below the rear window of the van was visible. The device is also equipped with guidelines to show the position of the vehicle.
This device was helpful in providing “eyes” in places your mirrors simply can't reach. But I can see the technology would take a bit of time to get used to in order to use it effectively. And as the experts I spoke with suggest, back-up and blind spot assist technologies are designed to be used as a complement to your own driving skills, not as a substitute for checking your rearview and side mirrors and your blind spot.
June is Auto Safety Month at Canadian Tire, so visit the web site for deals on these devices. And please, drive safely.